Lots of businesses both large and small are using text based online marketing tactics to boost the traffic to their websites, increase website conversions and for SEO purposes. Blogging, article creation and social media marketing are all indeed great marketing tools for businesses large and small but there is one marketing tool that can be hugely powerful that many companies are still overlooking – online video marketing.
The case for online video marketing is a strong one. Thanks to the advent of easy to use, inexpensive but effective video cameras and a growing number of free to use video editing softwares that do not require a huge amount of technical knowledge making such a video is no longer out of reach to even the smallest companies.
As study after study states that a video is the most compelling media you can make use of in social media marketing the case for creating one is probably made right there. However, there are also branding, and even SEO advantages to be gained as well.
What should you make a video about? FAQ sessions, behind the scenes looks at your business and your staff in action, product demonstrations, even visual versions of a great blog post can all make great videos, and if you can persuade them, often a video of customer testimonials can be very effective as well.
Online Video Marketing Top Tips – Optimizing Your Video
Apart from creating great visual content there are a number of opportunities to optimize your video so that it provides you with all the benefits it possibly can. Here are just some ideas:
Add Your Company Logo and URL
Using a simple video editor, you can add both your URL and your company logo to the video Do not make this too obtrusive though as that will make people less likely to share it on their own websites and/or social networking pages, which is one of the major goals of any online marketing video.
Make Your Video’s Title Count
The title of your video is just as important as the title of a blog post. Use something that will grab a viewer’s attention and make sure you include a target keyword that will help your video show up in search results.
Write a Great Description that Includes Your URL
When the time comes to begin posting your video on YouTube and other video sharing sites you will always be given the chance to provide a description of your video. In this space you should include both good keywords and your URL.
Include a Clear Call to Action
Your video should always end with a clear call to action. Whether that is to ask the viewer to visit your website, sign up for a newsletter or just to leave a comment about the video is up to you, just make sure that it is clear what you would like the viewer to do next.
Remember to Use Tags and Keywords
YouTube and other video sharing sites let you choose tags and keywords for your videos. Use these every bit as carefully as you would for a blog post or an article you write to be published online.
Online Video Marketing Top Tips – Using and Distributing your Video
Once your video is completed the next step is of course to begin distributing it. Here are some suggestions:
Start with YouTube
The first place you should upload your video to is YouTube and for many very good reasons. The first is the huge power YouTube possesses as a search engine itself. After Google YouTube is the world’s second most used search engine. Consider these statistics,
• Over 3 billion videos are viewed on YouTube a day
• Users upload the equivalent of 240,000 full-length films every week
• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 25 countries across 43 languages
• YouTube’s demographic is broad: 18-54 years old
• 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube
• Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, LinkedIn, etc.)
• Over 12 million people are connected and auto-sharing to at least one social network
• 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x y/y)
• 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week
Pretty eye-opening isn’t it? These are certainly very good reasons why you should upload to YouTube first but another one is that once your video is uploaded to YouTube you can share it almost anywhere because YouTube gives you both an easy to share link and an embed code.
Post Your Video on Your Website
Once you have posted your video to YouTube you can take the embed code or the link to easily add it to your own website. Both searchbots and human readers respond better to a mixture of content types on any websites and videos will be great addition to yours.
Add Your Videos to Your Emails
If you send out an email newsletter adding your videos to it will make them even more
interesting and engaging.
Post Your Video on all Your Social Networks
You should maximize your videos potential reach by adding it to all your social networks as soon as you post it.
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