Social Media Marketing
Social Media Marketing - or SMM for short - can, if used correctly, enable businesses to expand their reach to new customers or clients, engage and interest existing ones, help build your all important business brand and enhance your online reputation.
What Social Media Marketing Is
In a nutshell, social media marketing leverages the power of the social media networks that your clients, customers and prospects are already making use of to share written and visual content that is relevant to your business and your audiences' interests. This content can take the form of blog posts, links to relevant news, images, videos and much more.
What Social Media Marketing Isn't
Social media should never be used as a platform for a 'hard sell'. No matter which social media network you are talking about they exist as a way for people - and businesses - to engage and interact. Bombarding a social media audience with nothing more than a stream of messages and updates promoting products and sales offers will not work well, as that is simply not what people are there for. However, when mixed in with truly engaging, interesting and useful content you can get these messages across as a part of a well planned social media marketing strategy.
The Importance of a Social Media Marketing Strategy
Every business is unique and different so there is no such thing as a one size fits all social media marketing strategy. So before you begin any SMM campaign there are some important questions that need to be answered. These should include:
Once these questions have been answered you can work towards planning an SMM strategy that will work for you. This might include blog posts from your website, photos of your business, contests, special promotions and more. As time goes on you'll also need to analyze your engagements to learn what does and does not work so that you can really offer just what people are looking for on a regular basis.