A business' reputation - any business, large or small - has always been something that has to be carefully built and actively nurtured. And while that wasn't ever easy the advent of the Internet, social media and a slew of online review sites has, in all honesty, made reputation management far harder than ever before, as the online reputation of business can be positively or negatively impacted from so many different sources.
How is an Online Business Reputation Created?
People are talking about your business online, no matter what niche it operates in. Where are they talking? All of the following in all likelihood:
For example, Google has its own Google Review system and any Google reviews of your business will often be displayed right alongside your basic business listing in search engine results for all to see. Then there is Foursquare, Angie's List, Trip Adviser, Home Stars and many more. Oh, and let's not forget there is an increasingly prominent review feature on Facebook as well.