On-Page SEO

On-Page SEO is one of the most important parts of a website that most businesses don't utilize properly.

Pay Per Click Management

There are several elements to search engine optimization (SEO), including on-page SEO and off-page SEO. On-page SEO is strictly focused on enhancing the pages of your website while off-page SEO is the enhancement of your digital presence beyond your website. Off-page SEO can also be referred to as Local & Organic SEO.

On-page SEO is critical to the success of your website being found on the internet. There are many components to on-page SEO and they all focus on providing the user a good experience while also making search engines, like Google & Bing, like your website for the experience you provide. In essence, without on-page SEO, your website will be lucky to be found & indexed by search engines, let alone found by potential customers. When building websites, we utilize an on-page SEO plan to ensure your website is indexed properly by search engines and that it targets your potential clientele.

What defines a good user experience on a website?

In the simplest definition, a good user experience on a website is one where the user’s questions are answered. The question of the user may vary widely, like “what is the number for a 24 hour HVAC company?”, “what doctor treats X condition?”, or “what auto body repair shops are near me?”.

Generally, users on the internet are searching for an answer to their question and this same question is probably being asked many times by many different people in the same areas. If you are able to provide the answers to these questions to fulfill the users needs then you have a better chance of winning their business. You also have a better chance of ranking better for keywords related to those questions in the future.

Other website factors that make for a good user experience include, easy-to-read text, compelling content, simple site navigation, nice visuals, and strong call-to-action. It is also very helpful and important to list your contact information in multiple locations on each page of a website so the user is never left searching for your information

What do search engines like in a website?

If you’ve ever searched for something on the internet, then you’ve seen a bad website. It may be one that loads poorly, has hard to read fonts, shallow content, poor punctuation, or simply doesn’t make you happy. Search engines have tools in place to identify this poor content. Websites that have this type of poor content will not rank as well as websites with better content because search engines know the user would rather see the better content.

Search engines also employ metrics to monitor how many people access a website and how long they stay on the website. The users own experience will tell search engines whether it is a compelling & engaging website by the quantity of visitors and the average time they stay on the site. 

Search engines want to rank websites with pages that are easy to navigate, load fast, have content depth, have keyword focus, indexible sitemaps, unique content & images, error-free, organized structures and many other factors

What can we do to make users and search engines happy?

When building search engine optimized websites, we go through a series of action items to ensure we cover all important aspects of on-page SEO. This is something most web designers or developers don’t do and it is very easy to point out nice websites that have not been optimized. It’s not that those designers cheat businesses on their website. It is usually because they do what they like most, which is building websites. Plus, digital marketing & SEO is very technical and difficult at times. Most web designers leave that to other companies, like us.

The on-page SEO phase of our website design process includes the following tasks that put your new website ahead of the competition on the internet, especially for your local area.

Site Load Speed

A quick loading website is very important. It not only provides for a great user experience, it is also a search ranking metric measured and used by search engines. If a site takes longer than 2 seconds to load chances are you will lose that viewer.

Meta Tags

Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.

Unique & Compelling Content

Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.

Optimized Crawlability

It is important for your users to be able to "crawl" or navigate your website with ease. It is also very important for good rankings to ensure your website is easily crawlable by search engines. This allows search engines to learn about every page on your website and all the important keyword focused content you have published. Optimizing the crawlability of a website requires the skill of technical SEO, which tweaks the back end of a website.

Mobile-Friendly & Responsive Design

Mobile friendly websites are more important than ever before. With more and more people using mobile phones and tablets to visit websites rather than computers, it extremely important for your website to resize and to be viewed properly on these devices. Search engines also run checks on websites to verify if your site is mobile friendly. If not, it is a good bet that your website will be penalized for not being mobile friendly. We only use code and frameworks that are mobile-friendly to ensure your website is compatible with all types of devices.

Schema Markup

Schema markup is something you have probably used before, but probably don't know it. Schema markup is an technical feature that helps your website understand information on your website about your business. For example, if you list your hours on your website in text form then it will be understood by readers; however, the addition of schema markup code surrounding those hour listings will be invisible to the reader, but will allow the search engine to provide that info to users elsewhere in search engines. Schema markup is also the reason you can CLICK a phone number to call a number listed on a website from your cell phone.

Visible CTA

CTA or Call-To-Action is the most important content on your website. It is a method of providing instructions to your audience to provoke an immediate response. It is usually seen as "Call Now" or "Contact Us". It is very important to have these listed in multiple locations of every page on your website.

Our proven website design process and online marketing techniques have helped countless clients win more customers!

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