Mobile Friendly & Responsive

All websites we design are mobile friendly & responsive to enhance the user experience and search rankings.

Digital Consultancy Services

Having a great website, one that's designed well, search engine optimized (SEO), speedy and constantly refreshed with new, original content, is a wonderful thing. However, these days it's just not enough. Because if that great website is not optimized for mobile users then it will not only disappoint and frustrate a growing number of visitors but Google and the other search engines as well.

Effective Digital Consultancy Strategy

The Rise of the Mobile Web

Since the iPhone was first debuted by Apple and Steve Jobs in 2007, the smartphone has become an essential companion for millions of people all over the world and for a growing number of people. The primary way they access the Internet. In fact, in late 2014 for the first time more people were accessing websites via a mobile device (smartphone, tablet etc.) than from a desktop PC and the divide has only increased since then.

In response to all of this the way that Google views websites has changed as well. Increasingly, the search algorithms are favoring websites that offer an optimized experience for mobile users and even penalizing those that are not. So, where a few years ago having a website mobilized for mobile was a nice extra, today it is a must.

 

What Does Mobile Friendly Really Mean?

Having established that a mobile optimized website is a must, what does that really mean? Obviously, any site will appear differently on the relatively small screens of mobile devices to a larger PC screen. But it goes deeper than that. In fact, Google has officially defined what they consider to be the attributes of a mobile friendly website and they base some of their search placement on these criteria:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content so users don't have to scroll horizontally or zoom
  • Places links for easy tapping to access
  • Many other requirements...

These guidelines are great for search engines, but users want - and are beginning to expect - even more from a business website. According to a 2015 Google study, 69% expect to be able to 'click to call' the company without having to dial a digit and 79% don't want to have to click more than twice to get to the information they are looking for. And almost every respondent wanted a site's pages to load in 10 seconds or less.

Effective Digital Consultancy Strategy

Getting a mobile friendly (a.k.a. "Responsive") website

When the idea of a website for mobile users was first becoming popular, the solution was to create a new, separate website that people accessing a site via a mobile device could be redirected to. This kind of site usually has a slightly different url (m.yourbusiness.com is most common) and it's up to the server to turn the pages and content into a better experience for mobile users.

A few years ago a better solution came along; responsive design. Responsive design is built into a standard website, on the backend, and it adjusts according to the capabilities of the device accessing it. Whatever that may be, meaning that a website will display well on the 4 inch screen of a compact smartphone or the larger screens of phablets and tablets. All without the user ever really knowing that anything is 'going on' at all and with those extra features they are looking for - click to calls, easy navigation, a great looking display - built in.

All of the websites we have at LongPeak Marketing create are mobile responsive by default, as we believe that it's an integral part of a truly effective business website. Want to learn more about how we can help you create a mobile friendly internet presence for your business?

Contact us today and we'll be happy to explain more about responsive websites!

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