What is Local SEO?
Local search engine optimization (SEO) is a highly effective method of marketing that focuses on your local geographical marketing and competition within that market. It enables local businesses to promote their brand & products to people who are looking for your type of business in their area.
Local SEO utilizes search engines like Google & Bing, along with business directory sites like Yelp, SuperPages, etc., to get your business in front of potential customers or clients right when they have a need. Your Local SEO presence, geographical location and organic SEO presence have influence on whether you show up in maps and “snack packs” on Google & Bing. When your business is at the top of search results it greatly increases your chance of customers clicking on your site.
It has never been more important to focus on Local SEO considering that people are increasingly using their smart phones to find businesses.
What is Organic SEO
Organic search engine optimization is the method of optimizing individual pages on your website to show up in search engines based on content topic and keyword focus. Organic SEO is completely NON-PAID. Website pages are ranked in search engines based on the search engine algorithm, which is highly guarded and kept a secret.
While its obvious we do not hold the secrets to these algorithms, we do know of strategies and methods to help optimize web pages that search engines like to rank well. We use only white-hat techniques that focus on pleasing the reader (aka “customer), but also make it easy for search engines to understand why people like your web pages. Many techniques go into Organic SEO, including on-page and off-page SEO.
It is crucial for businesses to focus on SEO for many reasons, especially if they are trying to capture customers from all markets. One example, it is very difficult to gain local search rankings (aka “snack pack” & maps) without having a physical presence in these cities or neighborhoods. The next best way to gain the attention of these customers is to focus on results directly below Local results, which is the organic search results.